Jeremy Lin Gets His Own (Non-Controversial) Ice Cream Flavor - Wall Street Journal (blog)

Jeff YangNew York’s own Chinatown Ice Cream Factory has unveiled its own signature homage to Knicks point guard Jeremy Lin the #17 Sundae.

Take that, Ben and Jerry’s. Linsane fans of frosty treats have another option now, and this time the dessert won’t include any controversial ingredients like bits of fortune cookies.

Yesterday, New York’s own Chinatown Ice Cream Factory unveiled its own signature homage to Knicks point guard Jeremy Lin — the #17 Sundae, named after the hardcourt hero’s number, since the trademark battles over the term Linsanity? have put the phrase commercially out of bounds.

The towering dessert consists of three scoops of ice cream — lychee, orange-colored fresh mango and blue-tinted blueberry, reflecting the Knicks’ blue, orange and white home uni hues — plus a layer of pillowy mochi bits, a shower of blue-and-orange sprinkles and a flourish of whipped cream. It’s cool, like Jeremy’s temperament! Sweet, like his midrange floater! Smooth, like his drive to the basket! And fattening, like his bank account! Sources (okay, my two kids) say it’s a slam dunk.

“We were thinking of making a Jeremy Lin sundae even before Ben & Jerry’s came out with their flavor,” says CICF proprietor Christina Seid. “I mean, everyone in Chinatown is doing Jeremy Lin specials now! And I can tell you, putting fortune cookies in it never crossed my mind. We wanted to find out what Jeremy’s favorite flavor was and use that, but we couldn’t get in touch with him. So we went with the Knicks colors instead.”

The sundae was originally custom-designed for the Museum of Chinese in America’s coming “Bal-Lin“? hoops-watch house party (March 12, free and open to the public),?which will feature the Knicks taking on the Bulls on the museum’s big projection screen and a quartet of live color commentators: SportsCenter blogger Dustin Chinn, Grantland staff writer Hua Hsu, former ESPN magazine writer Ursula Liang and writer and standup comedian N. Rain Noe.

But the dish turned out so well that they decided to start selling it in the store.

“All of my workers are young teens, and all of them are huge Jeremy Lin fans,” says Seid. “We’d love it if he’d come try it out himself! But maybe it’s not on his diet.”

I’ll say. The #17 Sundae costs $7.50, but with almost a pint of ice cream, one of them might be enough for your whole starting squad.

Available only at the Chinatown Ice Cream Factory (65 Bayard Street).

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